Vigorsol (Global)

Green is the new Rock’n’Roll.

To launch “Vigorsol Easy”, a healthy green chewing gum we dramatise a relevant culture shift. Sex, drugs and Rock’n’Roll? Nowadays the “green healthy lifestyle” is the new cool, is the new badass, is the new black. Caring is the new rebellion, meditation is the mind-altering drug of choice and stevia gum replaces the cigarette.

TVC

Behind the scene content that continues the story online:

LBB Online

“This new work for Vigorsol turns the rebellious rocker teen cliche on its head, and gives it a millennial twist.”

Social Media Content