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Activation film
Seeing a plane in the sky is a sure trigger for wanderlust. Swiss airline Edelweiss uses this fact to promote its new direct flights to Buenos Aires to a young and smartphone-savvy target group. Therefore we turn sophisticated real time flight data into the augmented reality game “Catch a Flight to Buenos Aires”. It lets you use your smartphone to seek and catch Edelweiss planes in the sky bound for Buenos Aires in real time and win flights to go there. Catch a Flight ranked No.3 among the Swiss entertainment apps, increased flight bookings to Buenos Aires by 24% and website traffic by 400%.
Over several months, the original, worn jerseys were collected, cut into thousands of pieces and handcrafted into 100 new shirts by fashion designer Julia Seemann and Olympic snowboard medallist Iouri Podladtchikov.
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Fashion Paper
“Priceless: Sportswear collection made from matchworn jerseys of Swiss top athletes.”
