Neue Zürcher Zeitung
The Digital Newspaper Holder.
To advertise the digital issue of the Neuer Zürcher Zeitung, we modified the iconic wooden newspaper holders. So they were able to stream and display breaking news in real time. Our digital newspaper holders surprised the target audience with news that were more up to date than the printed newspaper.
Case Study
PSFK – New York
“This ingenious digital hack transforms the archaic newspaper into a real-time news source.”
Awards