Adrian Merz – Executive Creative Director

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Neue Zürcher Zeitung

The Digital Newspaper Holder.

To advertise the digital issue of the Neuer Zürcher Zeitung, we modified the iconic wooden newspaper holders. So they were able to stream and display breaking news in real time. Our digital newspaper holders surprised the target audience with news that were more up to date than the printed newspaper.

 

Case Study

 
 


PSFK – New York

“This ingenious digital hack transforms the archaic newspaper into a real-time news source.”

 
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Awards

D&AD London

1 Wooden Pencil

One Show New York

1 Bronze

ADC Europe

1 Silver, 1 Nomination

ADC Switzerland

2 Silver, 1 Shortlist

Best of Swiss Web

1 Gold, 1 Master Nomination

ADC Germany

2 Shortlist