Graubünden Tourism
Home of Trails.
A global campaign that positions Graubünden as one of the most attractive bike regions in the world. Featuring the world-famous bike-star Danny MacAskill and the iconic downhill rider Claudio Caluori, the campaign highlights the versatility of Graubünden and its endless mountain bike trails in a noisy, fun and action packed way.
Case Study
Red Bull Global
“An epic trip across Graubünden.”
The Movie
Behind the Scenes:
Additional campaign elements:
Awards