–
graubünden tourism
Home of Trails.
A global campaign that positions Graubünden as one of the most attractive bike regions in the world. Featuring the world-famous bike-star Danny MacAskill and the iconic downhill rider Claudio Caluori, the campaign highlights the versatility of Graubünden and its endless mountain bike trails in a noisy, fun and action packed way.
–
Casestudy
–
red bull
“An epic trip across Graubünden.”
–
The movie
Graubünden kann sich mit Stolz "Home of Trails" nennen. In keiner anderen alpinen Region gibt es auf so engem Raum so viele Trails. Ihrem Lockruf sind auch D...
Behind the Scenes:
Im Video "Home of Trails" durchqueren Danny MacAskill und Claudio Caluori die Region Graubünden. 10 Drehtage, 4 Stunden Filmmaterial, 5'33 Minuten "Home of T...
Additional campaign elements:
