DRYLL

Fueling Insanity.

The development and creation of the global brand platform «Fueling Insanity» for Berlin-based hydration brand DRYLL. “Fueling Insanity” picks up exactly where endurance sport turns into insanity to outsiders: the moment the body wants to stop and reason no longer matters. That's the moment DRYLL is built for – fueling the body with the exact electrolytes it needs under extreme exertion, so it can keep going.

Brand Film

André Schürrle – FIFA World Cup winner

“Jaw-dropping communication: the first time I've seen a brand actually understand what happens inside an endurance athlete's head.”

(D)OOH

Credits

Adrian Merz (Executive Creative Director), Luca Schöbi (Creative Director), Tobias Röben (Creative Director), Sebastian Bouchareb (Senior Copywriter), Daniel Zuberbühler (Managing Partner), Alex Göke (Director), Moritz Matlik (Director of Photography), Leonard Leis (Managing Director & EP), Samuel Smelty (Photographer)