CSS

Du bist unglaublich.

New image campaign for Swiss health insurance provider CSS celebrating the extraordinary resilience of the human body and mind. A poetic manifesto film, four short films, striking OOH and DOOH executions, as well as interactive and social-first content invite people across Switzerland to rediscover their own strength and marvel at what they are capable of. Quiet, emotional and deeply human, the campaign opens up a new perspective on health – one that focuses not on limitations, but on the incredible abilities we carry within ourselves.

The Campaign

Head of Marketing CSS

“A sensitive, poetic, and distinctive piece of communication.”

Digital Out of Home

Credits

Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Torben Cording (Senior Art Director), Sebastian Bouchareb (Senior Copywriter), Sandro Heierli (Art Director), Luisa Jentzsch (Junior Copywriter), Sinah Bucheli (Account Manager), Anoushé Dastmaltschi (Senior Account Manager), Florence Scherer (Senior Strategist), Daniel Zuberbühler (Managing Partner), Nicolas Hostettler (Managing Director)