Edelweiss

Catch a Flight to
Buenos Aires.

Seeing a plane in the sky is a sure trigger for wanderlust. The Swiss airline Edelweiss uses this fact to promote its new direct flights to Buenos Aires. Therefore we turn sophisticated real time flight data into the augmented reality game “Catch a Flight to Buenos Aires”. It lets you use your smartphone to seek and catch Edelweiss planes in the sky bound for Buenos Aires in real time and win flights to go there.

Case Study

Contagious Magazine

“This campaign simplifies sophisticated data, making it work seamlessly for app users.”

Awards

Best of Swiss Web

1 Gold, 2 Silver, 1 Master Nomination

Best of Swiss Apps

1 Gold, 1 Silver, 1 Bronze, 1 Master Nomination, 1 Shortlist

ADC Switzerland

3 Silver, 3 Bronze, 1 Shortlist

One Show New York

5 Merit, 2 Shortlist

Crossmedia Award

1 Silver

ADC Europe

3 Nomination