Graubünden Tourism
Energy at its Finest.
An integrated campaign that turned the fine dry-cured beef delicacy "Bündnerfleisch" into an all-natural and a high-quality source of protein for a young generation. Based on the little-known fact that "Bündnerfleisch" contains an incredible 40% protein and only 4% fat. Three limited-edition packaging designs which could only be ordered from the online shop if the users completed an interactive mobile-challenge.
Case Study
The order button in the online shop was only activated if one of the three physical exercises was successfully completed, using the smartphone.
Persönlich
“Bündnerfleisch costs twelve seconds of ‘Ommm’ or twenty shoulder presses.”
Activation Films
Awards